Case study: how a furniture shop reached 200 orders a month

The starting point

A small furniture shop in Belgrade sold 30 to 40 items a month. Good stock, but listings got lost in the feed and photos were dark and inconsistent.

What changed

1. Reshot the whole catalog in daylight in one style
2. Rewrote titles with material, size and condition in the first line
3. Added honest wear photos to remove questions before the chat

After that the reply rate rose and returns from wrong expectations almost disappeared.

Weekend promotion

The shop raised top items on Friday evening when traffic is higher, and used colour highlight only for high margin stock.

Result after four months

• Orders grew from 35 to 200 a month
• Average order value rose through bundles
• Less time spent on messaging — descriptions answered questions in advance

Takeaway

It was not about price or discounts. The single style of photos, honesty and promotion at the right time did the most.

Good stock plus a clear listing plus promotion at the right moment is a formula you can repeat in any niche.