ElectroBG case: how they tripled sales in 6 months

Case study: how Rsale helped an electronics store triple sales

A Belgrade electronics shop «ElectroBG» tripled sales in six months using Rsale. Here are the numbers and the approach that worked.

Starting point

• 2 salespeople, a small showroom downtown;
• 80 listings per month across different platforms;
• Average order ≈ €180;
• View-to-call conversion — 1.2%.

What changed

1. Moved the whole catalog to Rsale — one account, one card style, unified descriptions.
2. Photo standard — white background, 6 angles, a short unboxing video.
3. Chat replies within 5 minutes — a dedicated manager was hired.
4. Weekend promo slots for the 3 highest-margin items.

Key insight: buyers respond not to discounts but to speed of reply and clear descriptions.

Six-month results

• 241 active listings;
• Conversion up to 4.1% — 3.4× growth;
• Average order grew to €260;
• Repeat purchases — 28% of clients return within 90 days.

What's next

«ElectroBG» is launching a second pickup point in Novi Sad — again through Rsale. The validated playbook scales to the new location in 3 weeks instead of half a year.